
Pool-Ar
A Persian personal-finance companion focused on a simple experience for tracking money and everyday financial decisions.
I’m Soroush Hashemi, a software engineer focused on custom websites, e-commerce and web applications. A polished interface matters — but it needs sound business logic, a useful user experience and a maintainable technical foundation behind it.
Why this approach
A website should solve a business problem: explain a service, build trust, generate qualified enquiries or sell products. I start with the business need, then shape the structure, experience and implementation around it.
More about my approachServices
The right solution depends on your business model — not on the limitations of a generic template.
Business and service websites with clear messaging, responsive layouts and a focused path to contact.
Explore service 02Online stores with product catalogues, order workflows, inventory and a mobile-friendly buying experience.
Explore service 03Admin panels and business software for workflows that a standard website cannot handle.
Explore serviceSoftware engineer, not just a page designer
I care about the structure behind the interface: business rules, security, performance and maintainability. These are part of product quality, even when visitors never see them directly.
Selected experience
Clear project context and responsibilities — without invented performance claims.

A Persian personal-finance companion focused on a simple experience for tracking money and everyday financial decisions.

An e-commerce website with product catalogues, categories, cart, order flows and store administration.

A car showroom website focused on presenting vehicles, clear information and a direct contact path.

A carpet product website with image-led presentation and a straightforward path to enquire or get in touch.
Have a project in mind?
Tell me what you need. We can discuss the most practical way forward.